Events Use Case

QR Codes for Event Marketing: Tickets, Registration, Feedback

A
Alex · Mar 16, 2026 · 4 min read

Events are where QR codes shine brightest. You have a captive audience, a physical space full of touchpoints, and dozens of moments where a quick scan beats a long URL. Here's how to use QR codes at every stage of your event.

Before the Event

Registration

Put a QR code on your event invite, social media post, or email. It links to your registration page — Eventbrite, Google Forms, Luma, or your own site. Scanning is faster than typing a URL, especially on mobile.

Tip: Use a dynamic QR code so you can switch from the registration page to a "Registration closed" page after the deadline — without changing the QR on materials already distributed.

Promotion

Print QR codes on physical promo materials: posters, flyers, banners at partner venues. Track scans to see which placement drives the most registrations.

Create a separate dynamic QR for each channel — one for the poster at the co-working space, one for the flyer at the café, one for the partner's newsletter. Compare scan analytics to see which channel performs best.

During the Event

Check-in

Instead of searching names on a list, attendees scan a QR code from their confirmation email at the entrance. This works with most event platforms — Eventbrite, Luma, and others generate unique QR codes per ticket.

For simpler setups, a single QR code at the entrance linking to a check-in form (Google Forms with name field) works fine for small events.

WiFi

Display a WiFi QR code at the entrance, on screens, and at each table. Hundreds of people trying to connect at a conference? A QR code eliminates "What's the WiFi password?" completely.

See our dedicated guide: WiFi QR Code.

Schedule and Info

Instead of printing 200 copies of the schedule, put a QR code on the entrance screen and at each session room. Link to a Google Doc or Notion page with the live schedule — update it in real time if sessions shift.

Feedback

Place QR codes at session rooms or on the tables. Link to a short feedback form (Google Forms, Typeform). People give more honest feedback when they can type it privately right after a session, rather than being asked face-to-face later.

Networking

Give each attendee a badge with their personal vCard QR code. When two people meet, they scan each other's badges instead of exchanging paper cards. Contact saved instantly.

For speakers: put a QR code on the last slide with their contact info or LinkedIn profile.

After the Event

Follow-up

Send attendees an email with a QR code linking to event photos, recordings, slides, or a community page. This works especially well for printed thank-you cards sent after corporate events.

Survey

A QR code in the follow-up email or on the exit signage linking to a post-event survey. Catch people while the experience is fresh.

Measuring Success

With dynamic QR codes from qree.app, you can measure:

  • Which promotional channel drove the most registrations (separate QR per channel)
  • How many people actually used the WiFi QR
  • How many feedback forms were started via QR scan
  • Peak scanning times (useful for planning next year's event)

Quick Implementation Checklist

  • [ ] Registration QR on all promo materials (dynamic, separate per channel)
  • [ ] WiFi QR code at entrance and session rooms
  • [ ] Schedule QR linking to live document
  • [ ] Feedback QR at each session room
  • [ ] Speaker QR codes for last slides
  • [ ] Badge QR codes for attendee networking (if applicable)
  • [ ] Post-event survey QR

Create Your Event QR Codes

Go to qree.app and create QR codes for every touchpoint of your event. Dynamic codes let you update links and track everything.

Create your event QR codes free →

Ready to create your QR code?

Generate QR codes for URLs, WiFi, contacts, and more. Free with full analytics during Early Access.

Create QR Code — Free →