Google reviews directly impact whether new customers choose your business. But most happy customers don't leave reviews — not because they don't want to, but because the process has too many steps. Find the business on Google, scroll to reviews, tap write a review, then actually write something.
A QR code reduces this to: scan → tap stars → done. Here's how to set it up.
Step 1: Get Your Google Review Link
You need a direct link that opens the "Write a review" popup for your business. There are two ways to get it.
Method A: From Google Business Profile (easiest)
- Go to business.google.com and sign in
- Select your business
- In the Home tab, find the "Get more reviews" card
- Click "Share review form"
- Copy the link
This link looks like https://g.page/r/CxxxxxxxxEBE/review and opens your review form directly.
Method B: From Google Maps
- Open Google Maps
- Search for your business
- Click on your business listing
- Click "Write a review" — the review popup opens
- Copy the URL from the browser address bar
This URL is longer but works the same way. For more on using Google Maps QR codes, see our dedicated guide.
Method C: Using Place ID (manual)
- Go to Google's Place ID Finder
- Search for your business
- Copy the Place ID (looks like
ChIJxxxxxxxxxxxxxxx) - Build the URL:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
This method is more technical but gives you the most control.
Test the link before proceeding. Open it in an incognito/private browser window (log out of Google first) and confirm the review popup appears for the correct business.
Step 2: Create the QR Code
- Go to qree.app
- Paste your Google review link
- Customize the colors — Google's blue (#4285F4) and green (#34A853) work well, or use your own brand colors
- Download as PNG for digital use or SVG for print
When a customer scans this QR code, Google Maps opens directly to the review form for your business. They tap the stars, optionally write a few words, and hit submit. The whole process takes under 30 seconds.
Step 3: Place It Where It Matters
Placement is everything. The QR code needs to be where customers are in a good mood and have their phone in hand.
At the checkout / register
The customer just completed a purchase or finished a meal. They're paying, phone is in hand. A small sign or card: "Enjoyed your visit? Scan to leave a quick review." This is the highest-converting placement for most businesses.
On receipts
Print the QR code on physical or emailed receipts. The customer sees it when they glance at the total. Some POS systems let you add a QR image to the receipt template.
On table tents (restaurants)
A table tent or small acrylic stand on each table. Diners see it throughout the meal. Place it where they naturally look — near the napkin holder, near the condiments, or integrated into the menu holder.
On the exit door / window
A sticker on the inside of the exit door. Customers see it as they leave — the experience is fresh, they're satisfied, and it's the last thing they see. "Loved it? Leave us a review on your way out."
On business cards
Every business card you hand out can have the review QR on the back. Service providers — plumbers, electricians, consultants, freelancers — benefit most from this.
In follow-up emails
If you email customers after a purchase or appointment, include the QR code as an image. Works especially well for service businesses where the email goes to someone sitting at a computer (they scan with their phone). You can also link to a Google Form for feedback if you want structured responses alongside reviews.
On packaging
E-commerce businesses can include the QR on a card inside the package. The unboxing moment is a high-emotion point — the customer is excited about the product and more likely to leave a positive review.
Tips for Getting More Scans
Add a specific ask. "Leave us a review" is generic. "Did you enjoy your [specific thing]? We'd love a quick Google review" is more compelling. Mention what they experienced.
Keep it simple. Some businesses add incentives: "Leave a review and get 10% off next time." This works but be careful — Google's guidelines prohibit offering incentives specifically for positive reviews. You can encourage reviews in general, but not condition rewards on the rating.
Timing matters. Ask for the review at peak satisfaction — right after the meal is served, right after the successful haircut, right after the delivery arrives. Not two weeks later in an email they'll ignore.
Respond to reviews. When customers see that you respond to reviews (both positive and negative), they're more motivated to leave their own. It shows their voice matters.
Don't overthink the design. A clean QR code with "Scan to review us on Google" and a Google star rating icon is all you need. Fancy designs don't increase scan rates — clear placement and clear messaging do.
Static or Dynamic?
For a Google review QR, static is usually fine — your Google review link doesn't change unless you somehow lose access to your Business Profile.
Use dynamic if you want to track how many people scan the QR (compare placement locations) or if you ever need to redirect (e.g., switching from Google reviews to Trustpilot).
How Many Reviews Should You Expect?
Realistically, 5-15% of customers who see the QR will scan and leave a review. This might sound low, but it compounds. A restaurant with 100 customers per day and a QR at checkout could gain 5-15 new reviews per day. That's 150-450 reviews per month — transformative for local SEO.
Even 2-3 extra reviews per week makes a significant difference for small businesses that currently have 10-20 total reviews. For more ways QR codes can help your business grow, see our QR codes for business guide.
Create Your Google Review QR Code
Go to qree.app, paste your Google review link, and download your QR code. Free, no account needed.